A.D.S.R. brand

A.D.S.R. is a Japanese eyewear brand launched in 2010.

A.D.S.R., whose design background is music culture, was named after the initial letters of the parameters "Attack," "Decay," "Sustain," and "Release," which control sound in electronic instruments.

The concept behind the brand is to create a single product by delicately controlling various design elements such as materials, forms, and color schemes.

The eyewear, designed to maximize the various properties of its materials, maintains the atmosphere of classic eyewear while modernizing it with various musical cultures as design sources, offering a cutting-edge collection.