A.D.S.R. is a Japanese eyewear brand launched in 2010.

A.D.S.R., which draws its design inspiration from music culture, is named after the acronym for "Attack," "Decay," "Sustain," and "Release," parameters that control sound in electronic instruments.

The brand's concept is to create a single product by delicately controlling various design elements such as material, form, and coloring.

The eyewear is designed to maximize the various properties of the materials, creating avant-garde collections that modernize classic eyewear while preserving its essence, drawing design inspiration from a variety of music cultures.